PBA Announces Go Bowling as Title Sponsor of the PBA Tour

RICHMOND, VA — The Professional Bowlers Association (PBA) has announced that Go Bowling, the consumer facing brand of the International Bowling Campus, home of the Bowling Proprietors' Association of America (BPAA), the United States Bowling Congress (USBC) and Strike Ten Entertainment, will serve as the title sponsor of the 2026 PBA Tour.

“We are honored to grow our relationship with Go Bowling, who have been loyal partners with the PBA,” said Peter Murray, Chief Executive Officer of the PBA and Head of Media for Lucky Strike Entertainment. “Elevating Go Bowling to title sponsor marks the next step in our partnership and reflects the growing global demand for greater fan access to the sport.” 

As part of the expanded agreement, Go Bowling will become the title sponsor of the 2026 U.S. Open, one of five major championships this season. Go Bowling will receive on-air features during PBA broadcasts, integration across PBA social media channels, along with additional marketing rights and opportunities.

“We’re honored to be the title sponsor of the 2026 PBA Tour,” said Frank DeSocio, Executive Director of the BPAA. “This partnership allows us to showcase the newfound excitement of professional bowling and connect a new generation of fans to the tour and players.” 

The 2026 PBA Tour, powered by Go Bowling, begins with the PBA Players Championship in Arlington, Texas this week. The championship round will air live Sunday, Feb. 22 at 4 p.m. ET, marking the debut of the PBA on The CW. PBA Championship Sundays on The CW continue for 10 consecutive weekends following the PBA Players Championship. The CW schedule features four major championships, including the Go Bowling U.S. Open finals on Sunday, March 8th. 

The PBA on CBS schedule includes two landmark broadcasts on CBS Sports and Paramount+. This marks CBS Sports’ 35 plus hours of PBA Tour coverage inclusive of PBA World Series of Bowling XVII in May and PBA World Championships Finals in June. 

All qualifying and match play rounds of the 2026 PBA Tour will be livestreamed on BowlTV.

For more information and updates on the 2026 PBA Tour, visit PBA.com and follow the PBA on Instagram, Facebook, X, TikTok, and YouTube.

About the Professional Bowlers Association
The Professional Bowlers Association (PBA) is the world's premier organization dedicated to the sport of bowling and its professional competition. The PBA has thousands of members from over 30 countries, competing in events including the PBA Tour, PBA Regional Tour, and PBA50 Tour. The PBA also serves casual and league bowlers through its membership programs, offering access to statistics, awards, and certified tournaments. With millions of fans worldwide, the PBA continues to grow the sport of bowling and inspire the next generation of bowlers.

About the BPAA
Founded in 1932, the mission of Bowling Proprietors' Association of America (BPAA) is to enhance the profitability of all of its members. Headquartered in Arlington, Texas at the International Bowling Campus, the BPAA provides it's over 3,400 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry. For additional information please visit www.BPAA.com or call 1-800-343-1329.

About Go Bowling 
Go Bowling® is the consumer-facing brand of Strike Ten Entertainment and the International Bowling Campus (IBC), home to the United States Bowling Congress (USBC) and Bowling Proprietors’ Association of America (BPAA).  GoBowling.com is the go-to destination for America’s 67 million bowlers, delivering news, tips, center locators, and deals at more than 1,700 family-friendly bowling centers nationwide. Follow us on social: Facebook (@GoBowlingdotcom) • Instagram (@gobowlingdotcom) • X (@GoBowlingdotcom) • TikTok (@gobowling.com) • Visit GoBowling.com.

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