Legendz to Become Official Social Casino and Sportsbook of the PBA
Legendz will become the official social casino and sportsbook of the PBA Tour as part of a sponsorship agreement for the 2026 season.
Legendz offers a free-to-play social casino experience featuring a wide selection of casino games, live tables, original titles, and a full sportsbook. Available in 37 states, Legendz is focused on creating a welcoming community for everyday players to enjoy casual, social entertainment through a secure sweepstakes model built on fairness and fun.
"The PBA embodies energy, skill, and community — everything we believe in at Legendz,” said Josh Margolis, the Chief Marketing Officer at Legendz. “We’re proud to join forces to celebrate competition and create fun, social experiences for fans everywhere.”
Before each televised championship round, Legendz will provide live odds prior to the telecast airing.
Legendz will be the title sponsor of the PBA Pete Weber Missouri Classic, which will be held at Bowlero St. Peters in St. Peters, Mo.
The Legendz PBA Pete Weber Missouri Classic will begin on Feb. 27 and conclude with the championship round on March 1, airing live at 4 p.m. ET on The CW.
"Our partnership with Legendz allows our fans to engage with one of the leaders in the sports betting industry,” said PBA Commissioner Tom Clark. “We're excited to work with Legendz on creating exciting ways for PBA fans to combine their love of professional bowling with a fun and responsible live sports betting experience.”
Legendz will receive additional on-air, digital and social marketing integrations co-branded with the PBA and Lucky Strike.
The first broadcast of the 2026 PBA Tour season will be the PBA Players Championship finals, airing live Sunday, Feb. 22 on The CW.
Partners interested in working with the PBA can contact [email protected] for inquiries.
For the latest information and updates about the 2025 PBA Tour, visit www.PBA.com and follow the PBA on Instagram, Facebook, X (formerly Twitter), TikTok and YouTube.
About the Professional Bowlers Association
The Professional Bowlers Association (PBA) is the world’s premier organization dedicated to the sport of bowling and its professional competition. The PBA has thousands of members from over 30 countries, competing in events including the PBA Tour, PBA Regional Tour, and PBA50 Tour. The PBA also serves casual and league bowlers through its membership programs, offering access to statistics, awards, and certified tournaments. With millions of fans worldwide, the PBA continues to grow the sport of bowling and inspire the next generation of bowlers
About Legendz
Legendz Social Casino and Sportsbook bring together Casino Style Games, Live Tables, Full Sportsbook and Original Games. Built on trust, innovation and community, Legendz delivers legendary entertainment in a safe and responsible way. NO PURCHASE NECESSARY. Void where prohibited by law. T&C apply. 18+
