Professional Bowlers Association and Pilgrim’s announce sponsorship deal

RICHMOND, VA. — The Professional Bowlers Association (PBA) announced today an agreement that makes Pilgrim’s, a leading global provider of premium food products across the United States, Puerto Rico, Mexico and Europe, a sponsor of the PBA for the 2024 season.

“The Pilgrim’s company and the PBA share the same goal of delivering wholesome, quality products to our customers,” said Lev Ekster, the Chief Strategy Officer at Bowlero Corp. and PBA. “We’re excited to bring Pilgrim’s on as a sponsor. What goes better with bowling than an order of wings?”

As a sponsor of the PBA, Pilgrim’s will be integrated into the PBA Tour in a number of ways, including sponsored elements during PBA Tour telecasts, branded social media posts, and promotions in the PBA Bowling Challenge app which has over 34 million downloads.

Additionally, Pilgrim’s will become the presenting sponsor of a 2024 PBA Tour event. The Pilgrim’s PBA Indiana Classic, the fifth title event of the season, will be held Feb. 18-24 at David Small’s Championship Lanes in Anderson, Ind. The championship round will air Saturday, Feb. 24 at 7:30 p.m. ET.

“Pilgrim’s is looking forward to our partnership with PBA and bringing our wide range of high-quality and flavorful products to the customers,” said Paul Rossi, Pilgrim’s Head of Food Service Sales.

The PBA Tour’s 66th season begins on FOX Jan. 15, 2024 with the PBA Players Championship. Coverage begins on Jan. 9 with the pre-tournament qualifier and Jan. 10 with official qualifying rounds, which will be livestreamed on BowlTV.

Follow @PBATour on all social platforms for additional coverage and highlights.

For more information and dates on the 2024 PBA Tour season, please visit

About the PBA

The Professional Bowlers Association (PBA) is the world’s preeminent organization dedicated to the sport of bowling and its professional competition, with thousands of members and millions of fans throughout the world. The PBA plays host to bowling’s biggest tournaments, including the PBA Tour, PBA Regional Tour and PBA50 Tour. The PBA has launched a certification program titled, The PBA League Bowler Certification program. This program provides league bowlers access to statistics, digital awards, rules and regulations, and new tournaments, including The PBA LBC National Championships.  Other PBA membership programs include PBA Pinsiders, a membership program for the sport’s most enthusiastic fans and PBA Jr., a club for elite youth bowlers under the age of 17 that has grown exponentially in the past two years. For more information, please visit

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