Corporate Info
Name: Professional Bowlers Association (PBA)
Headquarters: 719 Second Avenue
Suite 701
Seattle, WA 98104
Phone: (206) 332-9688
Fax: (206) 654-6030
Website: www.pba.com
Membership: Nearly 4,300 members representing 13 countries (Australia, Bermuda, Canada, China, England, Finland, France, Germany, Japan, Korea, Sweden, United States and Venezuela)
Number of Staff: 34
Lumber Liquidators PBA Tour Schedule: 21 official events between October 19 - April 5
One special pre-season charity tournament held Sept., 2008, will air Oct. 19
The Lumber Liquidators PBA Tour's 21 events take place in 15 states.
Major Championships (4): PBA World Championship, PBA Tournament of Champions, United States Bowling Congress (USBC) Masters, 66th Lumber Liquidators U.S. Open
Description: The PBA was established in 1958 when 33 charter members banded together to form the Professional Bowlers Association. Today, with over 4,300 members, it remains the acknowledged "major league" of bowling in the world. In March 2000, a trio of high-tech entrepreneurs (and former Microsoft executives) purchased the league in hopes of making it the next global emerging sport and creating additional opportunities for its members. The 2008-09 season will feature a 64-bowler exempt format for the fourth straight year.
Senior Management: Chris Peters, Chairman
Fred Schreyer, President/CEO
Tom Clark, Vice-President/COO
Television: ESPN
Sponsors:
SponsorSince
United States Bowling Congress2001
GEICO2002
Pepsi-Cola2002
Brunswick2003
Bayer2003
Denny’s2005
Motel 62005
H&R Block2006
Etonic2006
Go RVing2007
Flomax2007
CLR2007
Lumber Liquidators2007
Achievements:

The new owners of the PBA achieved their initial goals of moving the headquarters to Seattle and hiring key sports marketing executives to manage the day-to-day operations of the organization. Some additional achievements include:

Hired former Nike sports marketing executives to fill key executive positions, including current Commissioner/CEO Fred Schreyer and current Board Member Steve Miller.

In 2008, PBA hired Tom Clark as Vice-President/COO. Clark was the former USBC VP of Marketing and Communications and a former USA Today sports editor.

In 2005, signed a three-year, multi-million dollar deal with Denny’s to serve as the Tour’s first-ever title sponsor.

In 2008, signed a three-year, multi-million dollar deal with Lumber Liquidators to serve as the Tour’s title sponsor.

Signed an exclusive three-year deal (with a three-year option) with ESPN in 2001. Re-signed three-year extension in June, 2004. In addition, ESPN produces and runs promotional spots each year on ESPN and ESPN2 to point viewers toward PBA telecasts.

Implemented a PBA membership drive which brought membership to an all- time high of 4,290 in May, 2006.

Secured "appointment television" - same day and time of the week for fans to watch weekly telecast.

During 2004-05 season average household impressions and viewers increased 12-percent apiece compared to the previous season. In addition, both figures were the highest numbers since the new ownership took over in 2000.

Average ratings (0.9) increased 10-percent compared to the previous season. That also set a new mark for the PBA on ESPN since the new ownership took over in 2000.

The 2005 PBA Dallas Open telecast drew a 1.8 rating and was viewed by 1,604,544 households, a record number of households for a live PBA telecast on ESPN.

The PBA, working with ESPN and Motel 6, created special programming with the p ost-season PBA Motel 6 Roll to Riches.

In 2004, hired Tulsa-based Winnercomm to develop roster of PBA sponsors and re-vamp look and feel of ESPN telecasts. Since Winnercomm has come on board, major sponsors such as Denny’s, Motel 6 and Ace Hardware have joined the PBA.

After having two sponsors for the 2001-02 season, the PBA now has 13. These sponsors have integrated their PBA sponsorship with their products or are incorporating promotions around the sponsorship. (ex. Motel 6 – Roll to Riches).

Increased the overall prize fund by 139% starting with the 2001-02 season. The total prize fund for the 2001-02 season was $4.3 million (compared with $1.8 million from fall 2000/winter 2001).

Over $9 million in prize money is distributed over the Lumber Liquidators PBA Tour, PBA Regional Tour, PBA Senior Tour and PBA Women’s Series.

Set a defined season (October through April).

In 2008, hired sports public relations agency Brener Zwikel & Associates to help promote its 2008-09 season.

Changed the format of all standard tournaments to create compelling, head-to-head competition.

Re-launched www.pba.com, with an updated design giving the site a sharper look with improved navigation. It also includes statistical information on every tournament in PBA history.

Modified the dress code so that bowlers can develop their unique personalities.